How To Develop A General Practice Business In A Rural Area

There are many ways that general practice owners can overcome the challenges they face when opening up a practice in a rural area. According to practice management consultants, one of the most important things is to have a clear plan and be willing to adapt as needed. It is also important to build relationships with the local community, and to be aware of the unique needs of rural patients.

General practices in rural areas can provide much-needed healthcare services to their communities. By overcoming the challenges that come with opening up in these areas, they can make a big impact on the health of their patients.

A general practice business can thrive in a rural area by taking advantage of some key opportunities:

The first opportunity is building strong relationships with the local community. This means getting involved in community events, sponsoring local sports teams or clubs, and networking with other businesses and professionals in the area, so that people know who you are and what you offer.
The second opportunity is developing a strong online presence. In rural areas, many people don’t have easy access to healthcare services, so they may turn to the internet for information about your practice. Make sure your website is up-to-date, informative, and user-friendly, and that you are actively engaged in social media marketing.
The third opportunity is specializing in certain services that are in high demand in rural areas. For example, if there is a shortage of family doctors in the area, focus on providing those services. Or if there is a high prevalence of chronic diseases like diabetes or heart disease, specialize in providing care for those conditions.

By taking advantage of these key opportunities, you can set your general practice up for success in a rural area.

Professional GP consulting firms have come with the following challenges that are generally common to clinics looking to open in rural areas:

One of the biggest challenges is that patients in rural areas often have to travel long distances to see a doctor. This can be difficult for people who are elderly or have mobility issues. You may need to make arrangements for house calls or offer extended hours so that everyone in the community has access to your services.
Another challenge is that many rural communities are economically disadvantaged, which can limit the amount of money people have available to spend on health care. You may need to find creative ways to keep your costs down and still provide high-quality care.
Finally, it can be more difficult for a general practice to build up a patient base in a rural area. You may need to be more aggressive in marketing your services and reaching out to the community.

Despite these challenges, there are many advantages to opening a general practice in a rural area. The sense of community can be strong, and people are often grateful for the added medical services. With hard work and dedication, you can successfully open and run a general practice in a rural community.

Develop a niche in the rural area to attract patients

Develop a niche in the area you are practicing in. This can be a certain type of medicine you specialize in, or a focus on treating patients who have no other health care options. When people know what to expect from your clinic and that you are the only option for specialized care, they are more likely to seek you out.

Offer free consultations or introductory rates to new patients

By offering introductory rates or even free consultations to new patients, you can attract them to your clinic. This is a great way to show off what you have to offer and how you can help them improve their health.

Keep up with current medical trends and treatments

It is very important to keep up with new trends and treatment methods in the medical industry if you want to maintain a successful general practice. Make sure that you are up-to-date on the latest health news and information, and use this knowledge to better serve your patients.

Maintain an open line of communication with your patients

Communication is vital for any business, and especially so when it comes to healthcare. Make sure that you are always available to talk to your patients, and be willing to listen to their concerns. This will help build trust between you and your patients, which is essential for a successful general practice.

People living in rural areas expect a more personalised service, so make sure that you take the time to get to know your patients. This will help you provide them with the best possible care.

If you are dedicated to providing quality care in a rural community, then with hard work your general practice business is a viable option for you. By following the tips above, you will be on your way to success!

Three Steps to Direct Mail Success

Direct mail is still the number one marketing strategy used by many successful sales companies. With direct mail, you have total control over the presentation of your message. Direct mail is a unique blend of advertising and sales. While good advertising should certainly lead to sales, direct mail allows you to present the product or service, make an offer and try to close the sale-all at once!

Here are just a few of the advantages of direct mail as a marketing strategy:

* Allows you to target your message to a very specific audience.
* Direct mail is a relatively inexpensive medium.
* Direct mail messages can be personalized to add reader appeal.
* You can evaluate its effectiveness. You can keep track of exactly who responded and from where.
* Mail readers are actively involved. People read their mail when they choose. So, for at least a second or two, your message will have their undivided attention while they open and scan it.

There are three elements to an effective direct marketing strategy:

1. The List
2. The Offer
3. The Mailing Piece

The first of these three steps to a successful direct mail campaign is obtaining the right list. Targeting the right market is the key to this marketing strategy. When selecting your list make sure you target people most likely to have an interest in what you have to offer as well as some things in common with your present clients.

This common ground might be age, sex, occupation, income, geographic area, family size, magazines they subscribe to or any number of other demographics. You can obtain lists that are specific to the demographics of your particular target market.

You should also maintain an up-to-date list of all your customers and clients. Direct mail to this list can create additional business, introduce new products and services or promote sales or special offers.

The second step of this marketing strategy is the development of a “matching offer”.

The offer you make in your direct mail needs to be carefully thought out and matched as closely as possible to the interests, needs and motivation of the people on the list. The more specifically you match the offer and the list the higher the response rate.

Let me use an example to demonstrate. When I was a mortgage consultant many of the sales people in the office sent direct mail. The list that was mailed to was targeted to homeowners who had taken out mortgages with specific lenders in a specific time period. The lenders that were targeted were known to be lenders with typically high interest rates.

The response and closing rate of those mailings were higher than a mailing that was sent to all homeowners in the same area because it was targeted to a group of people that would be more likely to want to refinance.

The third element of this marketing strategy is the mailing piece or the presentation of the offer to the list.

The most common and least expensive mailing piece format used by small businesses is the solo format. It’s a single sheet, printed on both sides and folded in half or thirds and mailed without an envelope.

Another solo format that’s even simpler and less expensive is a postcard or oversized postcard. This can be a very cost effective way of communicating with your list of customers and clients.

The next step in the development of your mailing piece is to write the copy or present your offer. Copywriting is a valuable skill. I urge you to develop the ability to write good advertising copy. Here are some tips to get you started.

* Take proven sales letters and ads and rewrite them to fit you and your offer.
* Create a swipe file of successful ads and letters. When you see an ad that catches your eye, save it.
* Save your “junk mail”. A lot of it’s written by the best copywriters in the world.
* Subscribe to the National Inquirer, The Star, The Globe, etc. The ads in these publications pull in millions of dollars worth of orders.
* Make sure your message matches your market. This means your offer has to have perceived value to your prospect.
* Use lots of testimonials in your ad copy.
* The headline is the most important part of any ad or letter.
* Use multiple PS’s in your letter. Restate the offer, deadline, free gift, etc.
* Offer multiple options for your services. Label them ex. Gold, Silver, Bronze.
* Before you write, make a list of all the objections a prospect could have for not buying your product or service and then answer them in your letter.

Direct mail is a profitable marketing strategy if it’s used properly and all three components are well thought out. It can provide you with an endless source of targeted leads for your product or service.

Top Tier Direct Sales Vs MLM

Top Tier Direct Sales or MLM, what’s it gonna be? While both fall in the category of the Direct Sales industry, they are very different business models that both carry advantages and disadvantages. So, for the purpose of this little piece, I’m going to help clarify a few things for you. Maybe after this you will be able to decide which is the best direction for you.

Top Tier Direct Sales: If you’re simply a sales person, this is for you. If you’re used to being paid commission only and your income is determined on your production only, this is for you. Do keep in mind, however, that a good majority of Top Tier Direct Sales companies do offer a residual incentive. The residual incentive is not going to be the bulk of your income, your straight sales volume and commission will be the determining factor of your success. The reason it is called Top Tier is simply because of the price of your item. This ranges from anywhere on the low end of $2,000 up to, and possibly over, $20,000. If you are someone who is involved in MLM this may seem like a very high price to get involved with an opportunity, especially if you’re having difficulties selling $40 bottles of vitamins. I want you to keep in mind that it is just as easy, if not easier, to sell a $20,000 item as it is a $20 item. I’m serious! You’ve already done all of the Marketing and Advertising. If your sales process is well thought out and effective, it becomes the same game only with more zeros!! Also, most Top Tier Direct Sales companies pay great commissions. For instance, if I sell a $20,000 item, I have the opportunity to walk away with over $10k. Not bad for one sale. Now, think about turning up the advertising and Marketing and averaging one or two of those a week and you begin to see the draw towards this business model.

MLM: Now, with this business model, the payouts are practically complete opposites. Your largest up front pay day might be $50. And let’s face it, that’s pretty much paid out to gain enthusiasm and recoup some up front costs. Your residual on the other hand can grow to be an absolutely staggering amount of money. It is not uncommon in this industry to see Top Earners in MLM companies making 6 figures a month from residuals. If you’re planning to go this route and have your dreams set on this type of business model, you are going to need to have a system in place that duplicates your success. The fact is 80% or more of your team will do little to nothing. So, you have to be an extremely good leader and motivator to enable your teams success. Get yourself 5-10 great leaders on your team and you’ll have yourself one heck of an organization. Simply do the math… If each of you can personally sponsor 50 people per year, your business grows to 250-500 people based on the amount of leaders you have. If you sponsor this many people and have that many leaders, I promise you your organization will be much larger than just 500, it would probably be closer to 5,000 or more. At this point you’re walking on stage and becoming a star in your company.

So, the decision is yours. What sounds better to you? Making huge up front commissions and smaller residuals, or making small up front commissions and huge residuals? There are many factors to think about when deciding which direction to head with your Direct Sales career. Keep in mind, whether it’s Top Tier Direct Sales or MLM, this industry always rewards leaders and those wanting to work to build a big business that generates a lot of Volume. I hope this helps you on your Journey. Until next time, Happy Marketing!