Direct Mail Marketing Or Online Marketing – Things You Should Know

Direct Mail Marketing vs. Online Marketing

If you are a business owner developing a new marketing strategy, there are several forms of advertising to choose from. While Internet marketing has become an extremely popular method of instant advertising, many small businesses are taking advantage of the benefits direct mail marketing have to offer. While the cost of postage and mailing materials has increased during this turbulent economy, the amount of businesses rolling out direct mailing campaigns has as well because of the vast benefits it has to offer. If you are budgeting for your next marketing and advertising campaign consider the many benefits physical mailers have to offer.

While email marketing materials are immediately delivered, virtual mailers flood the inboxes of consumers on a daily basis. The competition involved in virtual advertising is extremely high. Because of this, many small businesses are transitioning their marketing focus to direct mail pieces to reduce the amount of competition they are competing with on a daily basis. Aside from the reduced amount of competition, direct mailers are far more personal than emails and can affect the way people think and feel about you within the industry. By making your marketing message personal and relevant, you are likely to achieve a higher response ratio.

Direct mailers are tangible and have a physical presence in your customer’s home or place of business. While an email is delivered practically instantly, it sits within consumers’ inboxes and spam mail folders to be hidden by hundreds of other offers. Physical mailers will be seen by more than just your targeted audience, giving you a higher chance to display your brand. Because direct mailers are generally far more engaging than their virtual counterparts, a consumer is more likely to read the message or offer you have sent.

Target market niches that are likely to benefit from the products or services you offer and deepen your relationship with your community. With an effective campaign you will likely saturate the market with your branding and grow your book of business for profitability. Weigh your options and budget for a number of different marketing methods, and set aside enough to get your name out there.

The Two Sides to Real Estate Marketing

Every few years a real estate boom hits and new agents enter the field by the dozens – all excited about the big money to be made just by “being there.”

Then the boom ends and those agents are faced with reality: If you want to make a living in real estate you not only have to work hard at all details of listing, showing, and closing sales – you have to work hard at marketing. If you don’t, customers and clients will be scarce.

Before you have listings to sell, you must market yourself to homeowners. And with about one million Realtors working in the United States, you have to think of a way to make yourself stand out from the crowd. Placing the same tired “here I am” ads that everyone uses is more effective than nothing, but barely.

So – first you need to look at your own business and see what you do that’s better than your competition. It could be specialized knowledge in a certain niche, it could be extra service, it could even be a fanatic dedication to returning calls promptly. But it has to be something. If you choose a niche, be sure it is a certain kind of property, and not a certain kind of person.

Never suggest discrimination.
Then you need to seek out ways to get your message to the people. I recommend choosing a “farm area” and using direct mail. Just be very careful to write a professional, “you-directed” letter. Tell them how you’ll help solve their problems; don’t ask them to solve yours.

Of course you need to hand out business cards at every opportunity – even if you have to create the opportunities. Talk to people and be willing to give free advice when asked. Make friends with EVERYONE. You never know when that boy who carries your groceries out will go home and tell his Mom that he’s met the best Realtor in town. Be creative, keep your eyes open, and market at every opportunity.

Marketing to buyers is more difficult, because you don’t know who they will be. The good news is, NAR did a study and reported that over 77% of home buyers search first on the internet. That gives you the opportunity to market yourself and your listings at the same time. Just be sure to create a strong presence, because a listing on page 44 of a search won’t do you much good.

Marketing your listings is another two-part process. First you have to determine the words to use, and then decide where to put them.

Where to put them is the easy part. The internet is the obvious first choice, but you also have the MLS, a local Homes magazine, perhaps the newspaper, and direct mail to clients who might be interested. E-mail also offers a good opportunity to reach a large number of people at no cost.

The words are a little more tricky. Writing an ad that sounds just like every other ad will get you past the gatekeepers at MLS who insist on some ad copy, but it won’t bring you buyers excited to see your listing.

The creativity went out of house ads when the ADA and Fair Housing laws told us that we couldn’t use any words or phrases that might be considered discriminatory. Therefore we could no longer say “You can walk to the mall,” or “You can hear the leaves rustle in the trees.”

When ads were financially restricted to just a few words it became impossible to write good descriptions. But now, the internet allows unlimited words, so there’s no excuse for boring ad copy. Your real estate marketing can once again be creative, descriptive, and exciting. Your flyers also allow space for your creative efforts – so use it!

Stay away from mere features and bring back benefits. I don’t think anyone has outlawed the word “enjoy” yet, so you can tell buyers that they’ll enjoy the breeze, or the view from the deck, or the flickering fire in that massive rock fireplace. In other words, you can tell them there’s a view, you just can’t suggest that they can see it.

My first broker, way back in the Stone Age, said: “Put the reader in the house.” That advice is as true today as it was then. Make them “feel” how fantastic it will be when they live in that house.

In return, you’ll get faster closings, happier sellers, a better and better reputation, and… more money in your pocket.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

Social Media Marketing Killer Tips to Drive More Traffic in 2013

If you are not sure where to start with Social Media marketing, this article will show you ways how to attract more visitors to your website and increase your rankings. This will help you to establish your online presence on a social networks and boost your website’s rankings in search engines.

Social networks are becoming more popular every day. Social media marketing is a great way to promote your business website through various networks.

YouTube Channel

One of the most important things is to create your business YouTube channel. There you can post videos related to your niche. You can also set up your YT account in advanced ways. This way your videos can be posted on social networks immediately. This is a great time saving option and it also prevents you from forgetting to update your website.

Be Social. Be Personal

In order to drive more traffic and increase the number of visits to your website directly from your social media marketing strategy, you need to post your content more often. It needs to be unique, also with great information provided in the content. When a visitor sees your post on a social networks every other day, it is enough they bookmark your website or visit your social network account more often. Be careful with the posting – don’t post too much on a daily basis, because you don’t want your visitors get annoyed with your posts. Create a relationship between you and the visitors This is the great way to turn your visitors to your customers/ clients. You want to make your brand feel trustworthy in their eyes.

You can also use social networks to direct visitors to your website. Social media marketing strategy is a great way to lead to a direct sale to your website. You can’t sale directly through your social network profiles, but you can promote the sales pages on your website. Many people are making the same mistake – they are promoting their sales pages directly through social networks. Instead of it, write a great blog post about the product you are promoting. Write an honest review and put your affiliate link in the text a few times. Then promote that blog post on a social networks. This is a right way to do it.

Take Care about Your Potential Customers

The most important part of Social media marketing is to keep data about reviews, comments and blogs related to your niche and especially related to your business. You can find great time saving tools to do that on the Internet, such as do.com. You can also set up Google Alerts to be constantly informed about new things in your niche.

These are just a few tips about how to use social media networks for promoting your affiliate or a small business website. There are many money making ideas which you can implement to your strategy in order to make even more money. I hope you will use this advice to increase the number of visits to your website through social media marketing.