Increase Sales And Generate Profits To Become The Best Direct Seller

How does one become a proficient direct seller? What does a direct selling organization have to do to become a best direct selling company?

If you want to get involved in the world of direct selling, it is important to first understand this one-of-a-kind approach in marketing and sales. Through this model, you sell consumer products or services using the person-to-person technique that is entirely different from retail selling. Independent sales representatives or distributors promote and sell the merchandise directly to consumers. The usual strategies used by these dealers are in-house product demonstrations, parties and one-on-one vending. Marketing analysts say that among the reasons for success of the direct seller are persuasive ability and product knowledge. Besides, consumers do not look at the value of the product alone but the relationship factor that direct selling puts much emphasis on. Shoving the goods in front of the faces of customers is simply not effective anymore. Instead, you have to explain the value of the commodity and forge a harmonious relationship with the potential buyer.

Join Reputable Direct Selling Organizations
So, you want to become a direct seller. Then join a direct selling firm that has built a good name during the past years. It is different from regular retail selling buy you can easily learn the procedures and the secrets that go with it.

Today’s volatile market is different. You have to know the product consumers want to buy and the driving force behind that urge to purchase. The consumer searches for trustworthy people whose values you can identify with and who can steer them to make only the best choices. The modern consumer yearns to become part of a community and is continuously looking for a network of people.

What is the best product? Products that call for description or customer education are inclined to flourish in the direct sales setting. If you want to join the best direct selling company,you must be very comfortable selling the product or service that it carries. Pick out an item that you will surely use even if you were not to sell it. Be passionate because passion will move your business forward. If you are zealous about a particular item for consumption, that obsession will be transferred o the consumer. When the buyer learns to trust you, your ardor will push the goods you offer over the top. Stay within your strength zone. Focus and grow up in areas that you feel ardent about and in which you stand out.

Women over Men as Direct Sellers
Direct Selling continues to expand at a fast pace. While 75% of direct sellers are women, this proportion does not indicate that women control the industry. The fact is the males are just starting to become as potent in this industry and the trend is still rising. Also, 75% of direct sellers are working part-time so it can easily get into your current lifestyle. The missing link in direct selling will only be the seller so the key here is to become a fast learner, aggressive and yet careful. Do not stop networking and never slow down.

Gear Up Your Marketing for Fourth Quarter

The fourth quarter of each year presents a huge opportunity for many businesses. Consumers often spend more as they prepare for the holidays, and many businesses increase their spending in the fourth quarter as they prepare for the new year.

All of this can mean increased sales for you and me… but only if your marketing is effective.

So how do you get your marketing in shape? Simple. Set some goals for quarter and create a plan to take you there. The following is a list of some activities that you might want to include as part of your fourth quarter marketing efforts.

1. Plan

Create a detailed plan for the next 90 days that includes a huge push for increased sales. Set a sales target for the quarter, look at the work that you have already booked, and then plan where the extra sales you need to reach your target will come from.

What marketing activities can you do that will help get you there? What existing clients can you approach for additional work or referrals? How can you increase the size of your network so that more people know about your business and what you do? Make the plan as detailed as possible and then take daily action in executing it.

2. Review Your Website

Review your website and ensure that it is doing a good job of interesting and educating your prospects about your services. Be sure to stress the benefits of your services and give prospects plenty of reasons why they should do business with you rather than your competitors.

Your site should request that visitors leave their contact information. This can be done by having them sign up for a newsletter, request more information, or arrange a free consultation. You can increase response by offering an incentive, such as a free report or a discount. If your website doesn’t ask for this vital information, then make some changes to it so that it does.

3. Write Articles

Write several articles on topics related to your product or service. The articles should contain tips or advice that your target market will find useful and that will help them solve their problems. Post the articles on your website and get them published on other websites and in journals that your prospects read.

4. Publish a Newsletter

Start sending out an ezine or newsletter to your clients and contacts. Include a signup form on your website and offer an incentive for visitors to subscribe, such as the articles you wrote in step 3. Use the ezine to provide more help, education, and how-to advice to your prospects.

5. Speak

Get a speaking engagement at an event that your prospects are likely to attend. Make the talk informative and pack it with as much valuable information as you can. Do not make it an extended sales pitch! Mention the services your company provides by all means, but make sure that you also provide plenty of relevant and useful information to the audience.

During the talk, be sure to promote your newsletter and the articles that are available on your website. Be sure to get the contact information of as many of the attendees’ as possible.

If you don’t already have their contact information, a good way of getting it is to offer a bonus item that can be mailed out to attendees afterwards, such as a recording or transcript of the presentation, or another article or in-depth report. In order for the attendees to get the bonus item, have them leave you their contact information on a signup form or have them give you their business card. It’s important to solicit this information immediately after the talk. If you refer them to your website to signup, the response rate will drop significantly.

6. Advertise

You should review your advertising and ensure that is cost-effectively driving a steady stream of prospects to your door. If you don’t already advertise regularly, now would be a great time to start.

Begin with some small advertisements in publications that your prospects read, and test what works. If the response to your ad is encouraging you can increase its size. If the response is poor, make some changes to it and try again.

Conduct a direct mail campaign that educates your prospects on the services you provide. Provide as much information as possible and don’t make the material overly “salesy” or it will be ignored. You might consider promoting your newsletter in this way as an easy, low-risk way for prospects to get to know your business. The bottom line with direct mail is to be informative and focused on the benefits that your prospects receive. Follow up the direct mail campaign with phone calls or even a visit to the prospect.

7. Utilize Your Current Clients

Study your current clients and look for ways that you can provide additional services to them. Look specifically for ways that you can really help them develop their business. Ask them for referrals.

8. Network

Meet with people in your network and exchange referrals. Generate some business for them and educate them on the types of prospects you’re looking for. You’ll be amazed at how quickly they’ll be able to come up with names of people you should speak to, especially after you’ve helped them.

9. Offer Additional Payment Options

Offer flexible payment options such as payment by credit card or payment by installment. Sales can often increase by as much a 30% simply by being a little bit more flexible in the way you get paid for your services. If it’s appropriate to your business, try offering free samples of your products, free trials of services, or a no-risk “test-drive” period.

10. Community Involvement

Get involved in your community by volunteering to help in local events. You could serve on the board of a charity, help organize a special event, or donate your business’ services to a worthy cause. If time is in short supply (and what business owner has an abundance of time?) then be highly selective in the ways you get involved and choose only those activities that get you in front of influential people and decision makers.

Gear Up Today!

There you have it: ten ways to ramp up sales for the fourth quarter!

Get started on this immediately. At the very least, complete a plan for your marketing within the next week. You don’t have to do everything outlined above, but you should pick at least a couple of activities and take action this week.

Marketing With A Cause

In order to grow a large successful enterprise, there are many areas that your company must address which combine together to form the elements necessary for success. First, the foundation for success must be based on the company’s commitment to a unique, “service to mankind” orientated product line that is highly consumable. Of nearly equal importance, however, is the Mission Statement which forms the “Soul” of the company. It is that philanthropic commitment and intangible belief system that makes Multi-Level Marketing companies different from most traditional companies. In order to still act as a bonding agent between distributor and company, rarely can the mission statement of a company be based on financial rewards alone. Because, as soon as the next “new money deal” comes along, distributors are lured toward the promise of increased profits or easy money.

People Love a Worthy Cause. One of the things that separate humankind from the animal kingdom is that we all want to make a difference and a contribution that will make this world a better place for our families, our friends and all people. Part of our human character wants to do something meaningful with our lives. Most of us feel that we are to some extent “our brothers keeper” whether we acknowledge it our not. We know that there are those that need our help but may feel helpless to do anything about it.

It was three decades ago when Bob Dylan first sang the words “The times, they are a changin’.” Well, the times are still a changin’ — even faster and more furious than ever. And it appears that the change is for the better.

Of all places, this latest revolution is coming from, Corporate America. Big business is rising to the challenge of social relevance, in the most amazing conversion since Ebeneezer Scrooge.

This move toward global responsibility, for example, was made magnificently manifest by Ted Turner’s “no-strings-attached” gift of one billion dollars to the United Nations. And it wasn’t only altruism — the media mogul’s gift was an exercise in what marketing analysts are calling, “philanthropic Economics.”

Simply put, informed investors and marketers are finding that kindness and goodness sell. Advertising agencies and public relations firms are impressing on their clients, more and more, that consumers just feel better about buying from a company with a heart.

Savvy marketers now realize that sponsoring some deserving cause, while at the same time selling their product or service, is endearing them to their customers. Global awareness is the order of the day — greed is out.

There are a number of reasons for this phenomenon, but the most basic is a matter of human survival. Our earth is endangered with problems we simply can’t ignore, no matter what our socio-political persuasions may be. We’re realizing that as a race we are renters, and Mother Nature is sending the people of this planet a notice: “Quit trashing the property, or get evicted.”

Consider these following global and social challenges:

* Illiteracy

* Poverty stricken minority communities

* Environmental abuse

* AIDS Homelessness

* Wildlife and habitat destruction

* Low quality education systems

* Elderly neglect Child abuse

Lest the planet parish, these dilemmas must be fixed. But who’s in charge of the repairs? Over the years, society has pretty well left these challenges to government agencies, non-profit organizations and churches. That is to say, the bucks to battle the badness plaguing this planet came from car washes and bake sales. Well, that’s changing. Now, business is stepping in to help shoulder the load. To be sure, their motivation isn’t always purely altruistic — the consumer demands it.

Today’s consumer is more inclined to seek solutions, and they are wide awake to what’s wrong in the world. Because they are more socially and global conscious, they tend to avoid companies whom they see as willing to sacrifice the future of humanity on the altar of greed. The new reality is: Corporations must either align with the expectations of socially sensitive consumers or be left in the dust of their more enlightened competitors. Companies that do align themselves with worthy causes and respond to issues affecting their customers, on the other hand, are being rewarded at the cash register.

Here are a couple more examples of companies that have turned their cause into cash:

The Body Shop — An $800-million cosmetics company founded by Anita Roddick, The Body Shop has earned a loyal clientele using recyclable packages, refusing to sell products tested on animals and buying materials from underdeveloped areas to improve their standard of living.

Ben and Jerry’s Homemade ANC — Founded by Ben Cohen and Jerry Greenfield and located in Waterbury Vermont, this company built an $80-million business helping local dairymen by buying milk and cream locally. To meet their sense of social responsibility, they set up the Ben and Jerry Foundation which gives 7.5 percent of pretax profits to nonprofit organizations.

So Who’s Leading the Way? It is entrepreneurs on the cutting edge of this economic revolution — and it shouldn’t surprise you. After all, entrepreneurs are, defined as “enlightened capitalists”. The entrepreneurial mind is resourceful and creative. They must, of necessity, look for ways continually to improve their products, packaging and presentations. It is only natural that an entrepreneurial organization, cause driven to begin with, would incorporate the concept of philanthropic economics into the mission of their business.

The most prominent of all cause driven entrepreneurial entities would have to be Multi-Level Marketing. MLM is capturing the hearts and minds of enlightened capitalists around the world; in the same way that franchising has moved from the fringes of free enterprise into the mainstream of commerce.

It may be, in fact, that the reason for the rapid rise in Multi-Level is that the very soul of MLM is tied to a cause. It is a belief system that makes Multi-Level Marketing companies different from the traditional direct selling organization. The foundation for success in Multi-Level Marketing is typically based on the MLM company’s commitment to a unique, highly consumable “help-to-humanity” service or product.

Multi-Level leaders have found that material gain and money are simply not enough to bond company and distributor. They could be easily enticed by every new money deal that comes along, if money were all that mattered to the distributor. However, their own lives are impacted by that company’s health product, so they want to share the good news with the world.

It’s a mission that goes beyond money. MLM distributors are galvanized by a sense of destiny. There are three things, it’s been said, that you should never argue about with someone: 1) their politics, 2) their religion and 3) their vitamin supplements. Why is this? Because these are loyalties that are not financially based. Attach a “cause” in which they can get behind and the synergy you can create is amazing. Talk about dynamic! The air is charged with a contagious, almost missionary zeal for one’s company, service or product.

This might be an important “moral” from all this: Your company should consider associating with a cause and social conscience. These kinds of companies are proven to have more staying power in the marketplace. The bottom line is, people like to do business with companies that do well by doing good.