Personal Development Industry – Automation Vs Personal Contact in Direct Sales

The path of personal development and self-growth can be a lonely and non-effective journey if we had no one to share it with. Yes, it’s wonderful and empowering to grow spiritually and mentally for the betterment of oneself, but how fulfilling is it really if you’re the only one who experiences it? What is it’s true value if you’re not able to reach out and share with others the new enlightened you, because you’re living it only inside your own head?

Personal growth includes the heightened and increased development of all of our five classical senses. We as humans need and crave the see, touch, feel, smell and taste of the universe and our fellow humans. Our greatest desire is to feel gratified in the belief that our lives have value and that we bring value into this world. Thus, we need to have personal human contact with the world outside of our own four walls.

Those of us who are entrepreneurs and run home based businesses tend to find that our personal human contact outside of our own four walls is greatly diminished due to the nature of the business. Sitting alone at our desks in our home offices, we use two major methods to reach out and contact others. One way is through cyberspace via the Internet. The use of cyberspace can be completely void of human interaction and therefore doesn’t necessitate the activation of many of our senses. It is difficult to transmit expression, emotion, tonality and inflection through the Internet. Although internet technology is working hard to duplicate the human factor by developing video streams, webcams and even the cyber appearance of actual people jumping out and talking to you on your screen, it still and always will lack the human touch and feel of communication in real time. I mean can you really feel like you had a satisfying personal human interaction with someone via your computer screen?

The other way, which is the main way of communicating in this business, is by telecommunication. Picking up the telephone to call and speak personally to another person. This still cannot replace face-to-face contact, whereas you are both breathing the same air and can feel and see each other’s vibration, energy and body language, but it is still better than cyberspace communication. When speaking on the phone we use our hearing sense to pick up cues that help us interpret the other person’s energy level, interest and vibrations. You can get a “sense of feel” as to where the other person “is at”.

So, what happens when you take the telecommunication portion out of your business and rely completely on cyberspace technology thus becoming fully automated? What you have accomplished by doing this, is completely discarding one of the most basic forms of the human factor by becoming automated much like a robot. Have we reached that point in our technological world where we prefer to interact with a robot vs. a live human? I certainly hope not and hope that mankind never reaches that level of social isolation. I don’t think there is anyone out there who has not experienced the frustration of calling a business for assistance only to endure 5 minutes of listening to an automated voice spew out an endless menu of options before you can actually speak to a live human being.

And how many of you actually enjoy talking to an answering machine vs. the real person? There are many entrepreneurs out there who do enjoy total automation, believing that a system can do all of the work for them and make them rich. But, systems are just that, systems and systems don’t sell, people do. A system is only as good as the product it’s pushing. A well made system could potentially work well for a limited time, but even the best made systems require human programming to continuously update and evolve to the ever changing world and to the tastes of the fickle human consumer.

The business of direct sales means exactly what the definition of the word “direct” implies. It’s you personally initiating contact with your potential customer, it’s you making the sale, it’s you who earn the commission and are paid directly.

Now, what does personal growth and development have to do with running a successful home based business? Well, if your business is based on Personal Development products, you must first become the product. And as I said at the beginning of this article, it’s a lonely and ineffective journey to experience personal growth without anyone to share it with. If you don’t have any human contacts to be the recipient of the gifts the new enlightened you can offer and teach, then what is the true value of your personal growth. Is a party of one truly a party worth having? You need to reach out and give of yourself to your potential customer through the personal factor and touch. Personal growth does not involve hiding behind an automated system, being afraid to pick up the phone and make human contact.

Any direct sales representative will tell you that one of the keys to success is the ability to network, mastermind and learn from other successful entrepreneurs. A strong successful network marketing business is based on a high rate of retention due to a solid foundation achieved through leadership and relationship building. Relationship building can only be obtained through human contact. And only by building a relationship with your individual team members will you be able to identify your strongest members thus enabling you to spend extra time to train and mentor them in becoming the future leaders that will help to solidify that foundation.

Building a big team rapidly with an automated system may seem like a gold mine at first, but it’s a team built on an unstable foundation that never will solidify and take shape due to the high drop out rate. It lacks the human personal factor. It lacks the relationship building block, because the whole process was so impersonal and automated from the start, the new member never receives a validated sense of belonging, a sense of value, a sense of being part of a cohesive group with a personal connection to their leader.

A critical component of leading by example starts with the human factor, which was created with your very first conversation. By personally taking the time to initiate contact, the leader has demonstrated to the member that they have value and is respected as part of the team.

A leader just on paper is not the same nor will it ever have the same impact and significance as a leader who truly leads through personal contact and relationship building.

Automation or Personal human contact, should that even be a consideration when seriously building a strong and successful direct sales home based business?

Duplication – Home-Based Network Marketing Success With Absolute Duplication

First and foremost keep it simple. For many of the people getting started in this industry, if it’s too complicated to get up and running they will quit before they’ve even had a chance to succeed. If you look at the big guns in this business you will notice that they are all pretty much doing the same thing just with different programs and products.

The main thing they have in common is duplication. If you don’t have it then you most certainly can’t teach it. You may be able to bring thousands of people into your organization but if they can’t do it also, what’s the point? You will end up getting burnt out and if you have a conscience; feeling responsible for their failure.

So, how do these guys do it? Well, first of all they make the sign up process easy and streamlined. The potential benefits that your business holds for your prospects must be clear-cut and to the point. Once they have read your sales page the next step should have no ambiguity; “Get Started Today” or “Sign Up Now”.

The next thing they do is get their new people paid. People are funny that way. They like to see proof. Okay so you won’t have them making $5000 in two weeks but if you put even ten bucks back in their pocket they have proof that this works. The moment they see that just like you told them that a + b = c is the moment your integrity and creditability goes up several factors. You can now transition them into your more lucrative programs.

It’s at this point that the essential ingredient in keeping it duplicable comes into play. Actually it’s already been working the whole time! It’s called a Funded Proposal. What this does essentially is to take the cost out of lead generation. Even more than that; it will actually make lead generation produce revenue and get your people paid very early in the marketing process.

So, how does it work? You start by promoting something such as an e-book or an interesting teleseminar series or an inexpensive business opportunity. Once the person gets started with you, you show them how to promote the same system and they get a percentage of the sale. Once you have them making money you can move them into your primary business. The entire goal of the system is to sell people your main product or business without having had to pay for them as a lead in the first place. It’s covered by the sale of the small ticket item up front. At first it covers your marketing but very quickly, as it grows it starts to turn a profit. This is why once this system is set up, practically everybody stays with you. Why would people quit when they are promoting a system that makes them money without costing anything?

Once this system is set up you will have next to zero people quit. Why would anyone quit when they are marketing a business with no money out of pocket. A much higher percentage of people will stick it out until they make it.

Finally, the thing that everyone must do is to streamline their training. You cannot talk to 5000 people individually. The calls and emails will drain you. You must have a system in place for signup, marketing training, and order placing. To achieve this you can use websites and conference calls. Eventually the majority of the training can be passed on to your rising stars giving them more exposure.

Top Tier Direct Sales Vs MLM

Top Tier Direct Sales or MLM, what’s it gonna be? While both fall in the category of the Direct Sales industry, they are very different business models that both carry advantages and disadvantages. So, for the purpose of this little piece, I’m going to help clarify a few things for you. Maybe after this you will be able to decide which is the best direction for you.

Top Tier Direct Sales: If you’re simply a sales person, this is for you. If you’re used to being paid commission only and your income is determined on your production only, this is for you. Do keep in mind, however, that a good majority of Top Tier Direct Sales companies do offer a residual incentive. The residual incentive is not going to be the bulk of your income, your straight sales volume and commission will be the determining factor of your success. The reason it is called Top Tier is simply because of the price of your item. This ranges from anywhere on the low end of $2,000 up to, and possibly over, $20,000. If you are someone who is involved in MLM this may seem like a very high price to get involved with an opportunity, especially if you’re having difficulties selling $40 bottles of vitamins. I want you to keep in mind that it is just as easy, if not easier, to sell a $20,000 item as it is a $20 item. I’m serious! You’ve already done all of the Marketing and Advertising. If your sales process is well thought out and effective, it becomes the same game only with more zeros!! Also, most Top Tier Direct Sales companies pay great commissions. For instance, if I sell a $20,000 item, I have the opportunity to walk away with over $10k. Not bad for one sale. Now, think about turning up the advertising and Marketing and averaging one or two of those a week and you begin to see the draw towards this business model.

MLM: Now, with this business model, the payouts are practically complete opposites. Your largest up front pay day might be $50. And let’s face it, that’s pretty much paid out to gain enthusiasm and recoup some up front costs. Your residual on the other hand can grow to be an absolutely staggering amount of money. It is not uncommon in this industry to see Top Earners in MLM companies making 6 figures a month from residuals. If you’re planning to go this route and have your dreams set on this type of business model, you are going to need to have a system in place that duplicates your success. The fact is 80% or more of your team will do little to nothing. So, you have to be an extremely good leader and motivator to enable your teams success. Get yourself 5-10 great leaders on your team and you’ll have yourself one heck of an organization. Simply do the math… If each of you can personally sponsor 50 people per year, your business grows to 250-500 people based on the amount of leaders you have. If you sponsor this many people and have that many leaders, I promise you your organization will be much larger than just 500, it would probably be closer to 5,000 or more. At this point you’re walking on stage and becoming a star in your company.

So, the decision is yours. What sounds better to you? Making huge up front commissions and smaller residuals, or making small up front commissions and huge residuals? There are many factors to think about when deciding which direction to head with your Direct Sales career. Keep in mind, whether it’s Top Tier Direct Sales or MLM, this industry always rewards leaders and those wanting to work to build a big business that generates a lot of Volume. I hope this helps you on your Journey. Until next time, Happy Marketing!