Top Tier Direct Sales Vs MLM

Top Tier Direct Sales or MLM, what’s it gonna be? While both fall in the category of the Direct Sales industry, they are very different business models that both carry advantages and disadvantages. So, for the purpose of this little piece, I’m going to help clarify a few things for you. Maybe after this you will be able to decide which is the best direction for you.

Top Tier Direct Sales: If you’re simply a sales person, this is for you. If you’re used to being paid commission only and your income is determined on your production only, this is for you. Do keep in mind, however, that a good majority of Top Tier Direct Sales companies do offer a residual incentive. The residual incentive is not going to be the bulk of your income, your straight sales volume and commission will be the determining factor of your success. The reason it is called Top Tier is simply because of the price of your item. This ranges from anywhere on the low end of $2,000 up to, and possibly over, $20,000. If you are someone who is involved in MLM this may seem like a very high price to get involved with an opportunity, especially if you’re having difficulties selling $40 bottles of vitamins. I want you to keep in mind that it is just as easy, if not easier, to sell a $20,000 item as it is a $20 item. I’m serious! You’ve already done all of the Marketing and Advertising. If your sales process is well thought out and effective, it becomes the same game only with more zeros!! Also, most Top Tier Direct Sales companies pay great commissions. For instance, if I sell a $20,000 item, I have the opportunity to walk away with over $10k. Not bad for one sale. Now, think about turning up the advertising and Marketing and averaging one or two of those a week and you begin to see the draw towards this business model.

MLM: Now, with this business model, the payouts are practically complete opposites. Your largest up front pay day might be $50. And let’s face it, that’s pretty much paid out to gain enthusiasm and recoup some up front costs. Your residual on the other hand can grow to be an absolutely staggering amount of money. It is not uncommon in this industry to see Top Earners in MLM companies making 6 figures a month from residuals. If you’re planning to go this route and have your dreams set on this type of business model, you are going to need to have a system in place that duplicates your success. The fact is 80% or more of your team will do little to nothing. So, you have to be an extremely good leader and motivator to enable your teams success. Get yourself 5-10 great leaders on your team and you’ll have yourself one heck of an organization. Simply do the math… If each of you can personally sponsor 50 people per year, your business grows to 250-500 people based on the amount of leaders you have. If you sponsor this many people and have that many leaders, I promise you your organization will be much larger than just 500, it would probably be closer to 5,000 or more. At this point you’re walking on stage and becoming a star in your company.

So, the decision is yours. What sounds better to you? Making huge up front commissions and smaller residuals, or making small up front commissions and huge residuals? There are many factors to think about when deciding which direction to head with your Direct Sales career. Keep in mind, whether it’s Top Tier Direct Sales or MLM, this industry always rewards leaders and those wanting to work to build a big business that generates a lot of Volume. I hope this helps you on your Journey. Until next time, Happy Marketing!

The Two Sides to Real Estate Marketing

Every few years a real estate boom hits and new agents enter the field by the dozens – all excited about the big money to be made just by “being there.”

Then the boom ends and those agents are faced with reality: If you want to make a living in real estate you not only have to work hard at all details of listing, showing, and closing sales – you have to work hard at marketing. If you don’t, customers and clients will be scarce.

Before you have listings to sell, you must market yourself to homeowners. And with about one million Realtors working in the United States, you have to think of a way to make yourself stand out from the crowd. Placing the same tired “here I am” ads that everyone uses is more effective than nothing, but barely.

So – first you need to look at your own business and see what you do that’s better than your competition. It could be specialized knowledge in a certain niche, it could be extra service, it could even be a fanatic dedication to returning calls promptly. But it has to be something. If you choose a niche, be sure it is a certain kind of property, and not a certain kind of person.

Never suggest discrimination.
Then you need to seek out ways to get your message to the people. I recommend choosing a “farm area” and using direct mail. Just be very careful to write a professional, “you-directed” letter. Tell them how you’ll help solve their problems; don’t ask them to solve yours.

Of course you need to hand out business cards at every opportunity – even if you have to create the opportunities. Talk to people and be willing to give free advice when asked. Make friends with EVERYONE. You never know when that boy who carries your groceries out will go home and tell his Mom that he’s met the best Realtor in town. Be creative, keep your eyes open, and market at every opportunity.

Marketing to buyers is more difficult, because you don’t know who they will be. The good news is, NAR did a study and reported that over 77% of home buyers search first on the internet. That gives you the opportunity to market yourself and your listings at the same time. Just be sure to create a strong presence, because a listing on page 44 of a search won’t do you much good.

Marketing your listings is another two-part process. First you have to determine the words to use, and then decide where to put them.

Where to put them is the easy part. The internet is the obvious first choice, but you also have the MLS, a local Homes magazine, perhaps the newspaper, and direct mail to clients who might be interested. E-mail also offers a good opportunity to reach a large number of people at no cost.

The words are a little more tricky. Writing an ad that sounds just like every other ad will get you past the gatekeepers at MLS who insist on some ad copy, but it won’t bring you buyers excited to see your listing.

The creativity went out of house ads when the ADA and Fair Housing laws told us that we couldn’t use any words or phrases that might be considered discriminatory. Therefore we could no longer say “You can walk to the mall,” or “You can hear the leaves rustle in the trees.”

When ads were financially restricted to just a few words it became impossible to write good descriptions. But now, the internet allows unlimited words, so there’s no excuse for boring ad copy. Your real estate marketing can once again be creative, descriptive, and exciting. Your flyers also allow space for your creative efforts – so use it!

Stay away from mere features and bring back benefits. I don’t think anyone has outlawed the word “enjoy” yet, so you can tell buyers that they’ll enjoy the breeze, or the view from the deck, or the flickering fire in that massive rock fireplace. In other words, you can tell them there’s a view, you just can’t suggest that they can see it.

My first broker, way back in the Stone Age, said: “Put the reader in the house.” That advice is as true today as it was then. Make them “feel” how fantastic it will be when they live in that house.

In return, you’ll get faster closings, happier sellers, a better and better reputation, and… more money in your pocket.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

Marketing With A Cause

In order to grow a large successful enterprise, there are many areas that your company must address which combine together to form the elements necessary for success. First, the foundation for success must be based on the company’s commitment to a unique, “service to mankind” orientated product line that is highly consumable. Of nearly equal importance, however, is the Mission Statement which forms the “Soul” of the company. It is that philanthropic commitment and intangible belief system that makes Multi-Level Marketing companies different from most traditional companies. In order to still act as a bonding agent between distributor and company, rarely can the mission statement of a company be based on financial rewards alone. Because, as soon as the next “new money deal” comes along, distributors are lured toward the promise of increased profits or easy money.

People Love a Worthy Cause. One of the things that separate humankind from the animal kingdom is that we all want to make a difference and a contribution that will make this world a better place for our families, our friends and all people. Part of our human character wants to do something meaningful with our lives. Most of us feel that we are to some extent “our brothers keeper” whether we acknowledge it our not. We know that there are those that need our help but may feel helpless to do anything about it.

It was three decades ago when Bob Dylan first sang the words “The times, they are a changin’.” Well, the times are still a changin’ — even faster and more furious than ever. And it appears that the change is for the better.

Of all places, this latest revolution is coming from, Corporate America. Big business is rising to the challenge of social relevance, in the most amazing conversion since Ebeneezer Scrooge.

This move toward global responsibility, for example, was made magnificently manifest by Ted Turner’s “no-strings-attached” gift of one billion dollars to the United Nations. And it wasn’t only altruism — the media mogul’s gift was an exercise in what marketing analysts are calling, “philanthropic Economics.”

Simply put, informed investors and marketers are finding that kindness and goodness sell. Advertising agencies and public relations firms are impressing on their clients, more and more, that consumers just feel better about buying from a company with a heart.

Savvy marketers now realize that sponsoring some deserving cause, while at the same time selling their product or service, is endearing them to their customers. Global awareness is the order of the day — greed is out.

There are a number of reasons for this phenomenon, but the most basic is a matter of human survival. Our earth is endangered with problems we simply can’t ignore, no matter what our socio-political persuasions may be. We’re realizing that as a race we are renters, and Mother Nature is sending the people of this planet a notice: “Quit trashing the property, or get evicted.”

Consider these following global and social challenges:

* Illiteracy

* Poverty stricken minority communities

* Environmental abuse

* AIDS Homelessness

* Wildlife and habitat destruction

* Low quality education systems

* Elderly neglect Child abuse

Lest the planet parish, these dilemmas must be fixed. But who’s in charge of the repairs? Over the years, society has pretty well left these challenges to government agencies, non-profit organizations and churches. That is to say, the bucks to battle the badness plaguing this planet came from car washes and bake sales. Well, that’s changing. Now, business is stepping in to help shoulder the load. To be sure, their motivation isn’t always purely altruistic — the consumer demands it.

Today’s consumer is more inclined to seek solutions, and they are wide awake to what’s wrong in the world. Because they are more socially and global conscious, they tend to avoid companies whom they see as willing to sacrifice the future of humanity on the altar of greed. The new reality is: Corporations must either align with the expectations of socially sensitive consumers or be left in the dust of their more enlightened competitors. Companies that do align themselves with worthy causes and respond to issues affecting their customers, on the other hand, are being rewarded at the cash register.

Here are a couple more examples of companies that have turned their cause into cash:

The Body Shop — An $800-million cosmetics company founded by Anita Roddick, The Body Shop has earned a loyal clientele using recyclable packages, refusing to sell products tested on animals and buying materials from underdeveloped areas to improve their standard of living.

Ben and Jerry’s Homemade ANC — Founded by Ben Cohen and Jerry Greenfield and located in Waterbury Vermont, this company built an $80-million business helping local dairymen by buying milk and cream locally. To meet their sense of social responsibility, they set up the Ben and Jerry Foundation which gives 7.5 percent of pretax profits to nonprofit organizations.

So Who’s Leading the Way? It is entrepreneurs on the cutting edge of this economic revolution — and it shouldn’t surprise you. After all, entrepreneurs are, defined as “enlightened capitalists”. The entrepreneurial mind is resourceful and creative. They must, of necessity, look for ways continually to improve their products, packaging and presentations. It is only natural that an entrepreneurial organization, cause driven to begin with, would incorporate the concept of philanthropic economics into the mission of their business.

The most prominent of all cause driven entrepreneurial entities would have to be Multi-Level Marketing. MLM is capturing the hearts and minds of enlightened capitalists around the world; in the same way that franchising has moved from the fringes of free enterprise into the mainstream of commerce.

It may be, in fact, that the reason for the rapid rise in Multi-Level is that the very soul of MLM is tied to a cause. It is a belief system that makes Multi-Level Marketing companies different from the traditional direct selling organization. The foundation for success in Multi-Level Marketing is typically based on the MLM company’s commitment to a unique, highly consumable “help-to-humanity” service or product.

Multi-Level leaders have found that material gain and money are simply not enough to bond company and distributor. They could be easily enticed by every new money deal that comes along, if money were all that mattered to the distributor. However, their own lives are impacted by that company’s health product, so they want to share the good news with the world.

It’s a mission that goes beyond money. MLM distributors are galvanized by a sense of destiny. There are three things, it’s been said, that you should never argue about with someone: 1) their politics, 2) their religion and 3) their vitamin supplements. Why is this? Because these are loyalties that are not financially based. Attach a “cause” in which they can get behind and the synergy you can create is amazing. Talk about dynamic! The air is charged with a contagious, almost missionary zeal for one’s company, service or product.

This might be an important “moral” from all this: Your company should consider associating with a cause and social conscience. These kinds of companies are proven to have more staying power in the marketplace. The bottom line is, people like to do business with companies that do well by doing good.