Direct Response Copywriting – 2 Ways to Effectively Explode Your List

What is it that Top Internet Marketers do consistently that helps them in building an email list of a Gazillion followers?

In every piece of content that they create they use a strategy known as direct response copywriting.

This strategy is simple yet highly effective, and creates a compelling call to action on what they want their prospect to do next.

The reason most people do not use this strategy is perhaps because they don’t know about it, and if they do, they may not want to seem pushy or over promote.

However in reality, if you are going to devote time to creating content and putting it out there in the marketplace, you must offer something of perceived value and create a call to action to engage your prospects!

This can be in the form of a free training webinar on a particular subject, a free e-book, or an exclusive interview etc.

Providing such value in your content will assist you with your direct response copywriting approach.

2 Ways To Explode Your List

1. Articles- Within the body of your article you want to engage your prospects at least 2 to 3 times with a direct response message.

Example

Get Instant Access To My Most Guarded Direct Response Copywriting Secrets (wwwyourdomainhere)

This simple strategy has been working very effectively in my marketing efforts and has increased my conversion rates drastically.

You want to use this strategy at least 2 times in every article or email you create!

2. The Open Loop – In this strategy you provide a tremendous amount of value in your content, but never finish your thought thus leaving an open loop. This is extremely powerful because it makes your target market hungry for the rest of the story!

Example

To finish reading the rest of this powerful article NOW… Click Here for instant access!!!

This strategy works great with both article and video marketing and will also help you in building a dynamic list of hungry followers!

This the same exact strategy that television shows as well as news channels use to keep their viewers glued!

Internet marketing is a phenomenal concept, however what most marketers miss is the point that the focus of their marketing efforts should be concentrated around building a gigantic list.

A thriving list is where the bread and butter, and the milk and honey exist for building an explosive organization in MLM, and for repeat customer traffic for any of your future offers!

Begin Implementing these strategies and see what they do for your business. Direct Response copywriting is a vital skill that you must embrace if you are serious about generating a substantial income online, and more importantly growing your business.

Being able to create sales through copy takes time, practice and persistence. It is not something that one can master over night or in a short amount of time. Implementing both of the strategies I discussed above is the tip of the ice burg on how creative you can become in reference to direct response copywriting.

Learning the ropes of Direct Response Copywriting is something that can help you in all aspects of your business from sales copy to writing effective ads etc.

To learn the exact 4 step process that I have personally been using that has helped me in exploding my business literally overnight, take some time to watch this exclusive video that was recorded for paid members that I am literally giving you access to Absolutely FREE. Direct Response Copywriting Mastery

Non Directional Trading Formula

The use of non directional trading formula is a very important aspect of execution in the field of trading and other business process. Basically, it has a simple and meticulous way of dealing with the different factors and variables which affect the direction and value of the commodities in the market. Everybody engaged in the field of trading are aware that nothing is constant in the market except for change. The non directional trading formula is a good option for traders and investor since it would help them to have the knowledge and information on how to manipulate and deal with the different changes in the market.

The use of non direction trading formula would establish a probability projection shows which currency would have greater value. A person should understand that the use of non directional trading formula is not for statistical purposes. Basically, its main purpose is to weigh the benefits from the risks. This is a very hard and complex task which requires a very accurate form of assessment and evaluation. This would point out to the investor where to place his money and other resources to earn money. Since non directional trading is best illustrated in the currency trading market, the non directional trading formula should be applied in that field of trading and business.

The non direction trading formula would teach the trader how to exploit the weaknesses of the market by constantly investing on the increasing side. By constantly investing on the currency with the better economic improvements, the earnings would double which would provide the investor with a steady base of income.

The Lucky Thirteen C’s (Components) for Promoting, Marketing and Selling Your Artwork

One of the best things I have come across to help business owners to understand the differences between promoting, marketing and selling is the following quote from an unknown author.

“If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.”

In a nutshell that should give you a clear visual description of the important aspects of being in business and making a success of it. To consider promotion, marketing and selling all at once is a tall order. However, I have developed a checklist approach that I call, The Lucky Thirteen C’s (Components) for Promoting, Marketing and Selling Your Artwork.

1) Career Commitment

It is important with any career, but especially crucial for a professional artist, to achieve a level of commitment and purpose that supersedes most all the other aspects of his or her life. Making an all out commitment to having your sole income be derived from producing and selling artwork is a risk, much like any other business. However, it is a risk that you must be willing to take on with eyes wide open and with some minimal financial reserves to see you through the start up phase of your business.

2) Creative Spirit

It should probably go without saying that an artist needs to be a creative, open-minded individual who has a sense of beauty and the stamina to sustain a life of ups and down and good times and bad times. Not all artists can ride the wave of success to the degree they desire. Creative spirits must know themselves well and be in touch with their inner child who delights in the wonderful things life has to offer.

3) Character Development

People perceive a person’s character through the actions and deeds of that person. If a person demonstrates that he or she is honest, forthright, and caring, the vast majority of people will be won over. Most people are in tune with who has integrity in business dealings and who does not. Don’t use deceptive tactics or hidden agendas in the business relationships that you develop, or you will soon find yourself standing alone.

4) Confidence

There is a difference between confidence and arrogance. There can be a fine line between the two. It would be worth your while to have someone be brutally honest with you when you cross that line from confidence to arrogance. Many times a person that is more quiet and shy comes off as arrogant because he or she is not the demonstrative type. People may take that more inward person the wrong way. Work on being able to confidently talk about your work in a professional manner.

5) Communicate

Communication skills are a premium in any business. Being able to address small or large groups of people to tell a story about your art techniques or a specific piece of artwork is a skill that is so valuable. People want to hear about what inspired your creative spirit and what the significance of certain symbols are. They also will know if you are genuine or are just saying things to impress them. Brush up on your skills and be sincere in your dealings with people. Remember that communication is two-way, and you must also be an active, attentive listener.

6) Create a Website

Yes, it is the technology age. A few years ago people were not asking, “Do you have a website? What’s the address?” A web presence is becoming more and more important. You could use some of the basic website builders and do your own. However, a better idea might be to leave it to the professionals, providing you have the resources to make that happen.

7) Community Involvement

Getting involved in your community and local events may not be as applicable to artists who have already achieved a national level, but it is a must for local artists who are looking to expand their following. There are many ways to become involved, and there are many organizations that could use help or donations of any kind. Get your name out there, and at the same time feel good about what you are contributing to your hometown.

8) Collect Contacts

As a person goes through life there are a myriad of ways to meet people. If you are looking to meet people who are potential customers, you must be at events that art buyers attend. This may not be an event where you are able to directly sell something on the spot, but you can certainly meet people who may be potential buyers. Events such as Chamber of Commerce Mixers is an example of one of many opportunities to establish business relationships.

9) Consider Commissions

Many artists are vehemently opposed to doing commissions. Some feel that a commissioned work may have too many strings attached and may stifle the creative spirit. Others welcome working with an individual customer who has specific needs for such things as decorating purposes. It’s one of those things that can be labeled, “Take or Leave It.” But think about the cost in the long run.

10) Charitable

Throughout a community there are numerous fund-raisers always going on that requires solicitations of donations for this cause and that. Most are very deserving and are very needy. One way of contributing to the community and also a good way to get your name out in the public eye is to be an eager contributor to it. If you decide to donate a piece of artwork, don’t give them something that you consider a reject. Offer them a substantial piece that will give you the attention you deserve.

11) Converse with Consultants

Talking with a professional consultant or art agent may be just what you need to help with promotions and public relations. The cost of contracting this kind of assistance could more than pay for itself in the long run. Make sure any relationships you establish with a consultant are based on his past performance and on a like-minded plan on which you can both agree.

12) Consistent Pricing

The kiss of death for any artist might come about if you are not aware of inconsistencies in your pricing structure. Buyers do notice those kinds of things. Everything that you put up for sale should be kept in a log with specific descriptions that can be used for a reference in pricing future pieces. Yes, it is okay if your prices go up, but there should not be significant discrepancies in what appear to be like items that are selling at the same time.

13) Customer Satisfaction

Always follow up on sales. You don’t want an unhappy buyer bad-mouthing your work or your sales pitch. If someone isn’t happy with their purchase, think about the damage that you can cause by digging your heals in. Be liberal with your thinking in terms of returns or trades. You want happy customers because they could be return customers. Never forget that unhappy customers have big mouths.

There are certainly more than “The Lucky Thirteen Components…,” but this will give you some basics for consideration as you think about promotion, marketing and selling. Remember the rule of finding out what your customers want, and you will be on the right track by following that lead.