Five Cost-Effective Ways to Market Your Small Business

How many of your marketing goals for the year have been achieved, and what opportunities might still be out there? Here are five tips for putting your marketing budget to work in cost-effective ways that return the most on your investment.

Word-of-Mouth –

Word-of-mouth may be one of the most overlooked marketing tools, but the truth is that any company, big or small, benefits from the positive word-of-mouth generated by a good reputation. Prospects that come to your company through the recommendation of a friend or colleague are more likely to become customers and to stay loyal customers. How can you build word-of-mouth? To begin with, treat your customers well. Give them reasons to want to tell others about your company or product or service. Join professional organizations and Chambers of Commerce. And finally, ask your current customers to tell others about their experience with your company. (Just be sure it was a good experience.)

Press Releases –

Use press releases to tell people about new developments in your company, or announce recent accomplishments, announce a new product or new service, an award your company won, a big contract received, a new employee or employee promotion, and the list goes on. The benefit is that press releases are free and, depending on the publication, spread the word to a large audience.

Direct Mail –

Direct mail is a cost-effective way to target your marketing. Build or purchase a list of prospects that match your target demographics. Build the list. Always be looking for ways to add to your database of prospects. Don’t delete names because they didn’t buy the first time you sent them something. Build your list. Then mail to that list regularly. Things to send –

- Postcards. Postcards are inexpensive to produce and mail and get the message across quickly. You can use postcards to make company announcements similar to a press release, but targeted to your audience.

- Letters. Another highly underrated marketing tool, letters to current customers can help build loyalty. Letters to prospective customers can implement a very specifically targeted message. And letters, in general, convey a sense of personal service.

Niche Advertising –

Find out what directories, trade and specialized publications, online and offline, are relevant to your profession, product or service and get listed. Look for opportunities to advertise in these specialized venues. The more your message is targeted to your specific audience, the better the return on your investment will be.

Company Web Site –

A Web Site can do a lot more than sell widgets. A good Web site will tell potential customers what they need to know about your company and how your product or service can solve their problems. It isn’t necessary to have a large and elaborate site. What is necessary is that you provide information that’s useful to the visitor in his decision-making. It doesn’t need lots of photos or animations or flashing messages. It needs to be easy to navigate, clear and easy to understand, and it needs to answer questions from the visitor’s point of view. A Web site can also be used to keep current customers up-to-date with new products and services offered.

If only the above five tools were used consistently, a small company might never need any other marketing. The real trick is finding the right combination of marketing venues and tools, then consistently implementing them throughout the year. It’s not as important to be clever as it is to be consistent and persistent.

Cynthia Pinsonnault is the owner of Lemon Dog Project (formerly Pinsonnault Creative), with over 20 years of experience helping small to mid-sized businesses reach their goals, through graphic design, marketing and advertising. Lemon Dog Project brings together the elements of creativity and communication in a focused, comprehensive approach to marketing, from creative concept to the technology that makes it work, including website design, SEO and usability consulting, as well as customized, managed site hosting.

Duplication – Home-Based Network Marketing Success With Absolute Duplication

First and foremost keep it simple. For many of the people getting started in this industry, if it’s too complicated to get up and running they will quit before they’ve even had a chance to succeed. If you look at the big guns in this business you will notice that they are all pretty much doing the same thing just with different programs and products.

The main thing they have in common is duplication. If you don’t have it then you most certainly can’t teach it. You may be able to bring thousands of people into your organization but if they can’t do it also, what’s the point? You will end up getting burnt out and if you have a conscience; feeling responsible for their failure.

So, how do these guys do it? Well, first of all they make the sign up process easy and streamlined. The potential benefits that your business holds for your prospects must be clear-cut and to the point. Once they have read your sales page the next step should have no ambiguity; “Get Started Today” or “Sign Up Now”.

The next thing they do is get their new people paid. People are funny that way. They like to see proof. Okay so you won’t have them making $5000 in two weeks but if you put even ten bucks back in their pocket they have proof that this works. The moment they see that just like you told them that a + b = c is the moment your integrity and creditability goes up several factors. You can now transition them into your more lucrative programs.

It’s at this point that the essential ingredient in keeping it duplicable comes into play. Actually it’s already been working the whole time! It’s called a Funded Proposal. What this does essentially is to take the cost out of lead generation. Even more than that; it will actually make lead generation produce revenue and get your people paid very early in the marketing process.

So, how does it work? You start by promoting something such as an e-book or an interesting teleseminar series or an inexpensive business opportunity. Once the person gets started with you, you show them how to promote the same system and they get a percentage of the sale. Once you have them making money you can move them into your primary business. The entire goal of the system is to sell people your main product or business without having had to pay for them as a lead in the first place. It’s covered by the sale of the small ticket item up front. At first it covers your marketing but very quickly, as it grows it starts to turn a profit. This is why once this system is set up, practically everybody stays with you. Why would people quit when they are promoting a system that makes them money without costing anything?

Once this system is set up you will have next to zero people quit. Why would anyone quit when they are marketing a business with no money out of pocket. A much higher percentage of people will stick it out until they make it.

Finally, the thing that everyone must do is to streamline their training. You cannot talk to 5000 people individually. The calls and emails will drain you. You must have a system in place for signup, marketing training, and order placing. To achieve this you can use websites and conference calls. Eventually the majority of the training can be passed on to your rising stars giving them more exposure.

The connection between workplace safety and productivity

In addition, employers should also look into getting professional companies to conduct regular onsite audiometric testing, occupational noise surveys, respirator fit tests and other similar testing to ensure that employees are safe while in the workplace from all kinds of hazards.

Why workplace safety is important

Workplace safety is one of the most important aspects of a business. When employees feel safe, they are able to focus on their work and get more done. This is because they don’t have to worry about things like slips and falls or getting injured on the job. In fact, it has been found that workplace injuries cost businesses billions of dollars every year. That is why it is important for businesses to create a safe environment for their employees. As a business owner, if you don’t know what you should bd doing in terms of health and safety, then it is best to get a WHS consultation with a professional who can guide you.

It is also important for employees to be aware of the dangers that exist in the workplace and take steps to avoid them. By working together, both employers and employees can create a safe and productive work environment.

Some workplace hazards include:

Slips, trips, and falls.
Injuries from machines.
Chemical spills or exposure.
Exposure to noise.
Exposure to radiation.
Biological hazards such as viruses or bacteria.

Employees should always be aware of their surroundings and take steps to avoid these hazards. Employers should also provide safety training for their employees so they know how to stay safe on the job. By working together, we can create a safe and productive workplace for everyone.

How workplace safety impacts productivity

Working in a safe environment is important for two reasons; it keeps employees healthy and it helps them focus on their work. When employees are not worried about things like slips and falls or getting injured on the job, they are able to focus better on the task at hand. This improved focus leads to increased productivity.

In addition, a safe workplace is good for business. When employees feel safe and secure at work, they are more likely to be productive and stay with the company for longer periods of time. By creating a safe environment, employers can reduce their liability risk and improve employee morale.

So, what can employers do to create a safe workplace? Here are a few tips:

Ensure that all areas of the workplace are properly lit.
Make sure that there are no tripping hazards in the area.
Provide safety training for employees so they know how to stay safe on the job.
Encourage employees to report any unsafe conditions or practices immediately.
Regularly inspect the workplace for potential safety hazards.

The connection between workplace safety and productivity is undeniable.

The importance of a healthy, safe environment for all employees

Creating a healthy environment for employees is not only important for their well-being, but it can also improve productivity. In fact, a recent study found that workers who feel safe and secure at work are up to 43% more productive than those who do not.

Ways to improve your work environment

Improving your working environment is not only a responsibility of the employer, but it can also be a team effort. Here are some ways to get started:

Encourage open communication among employees.
Create and enforce safety policies.
Provide adequate training for all employees.
Eliminate distractions and create a comfortable work space.
Promote wellness initiatives.

Tips to stay safe in the office during an emergency

On the chance that an emergency situation does occur in the workplace, what should you do?

From the employer’s perspective they should:

Have an evacuation plan in place and practice it regularly.

Ensure that all employees are familiar with the emergency plan.

Install proper fire safety equipment and train employees on how to use it.

Create a system for accounting for all employees after an emergency.

In addition, as an employee you should:

Be aware of your surroundings and what is happening around you.
Know where the nearest exit is and how to get there quickly.
Take notice of any hazardous materials or potential fire hazards in your area.
Follow the instructions of emergency personnel if they arrive on scene as well as any safety instructions from your employer.

Employers should also be aware of any changes to workplace health and safety regulations, as well as conduct regular training programmes and WHS audits in order to ensure a safe workplace. By taking these precautions, both employees and employers can ensure that the connection between workplace safety and productivity is maintained.

Creating a safe and healthy workplace is not only good for employees, but it can also be good for business. A safe and productive workforce is essential to the success of any company. By taking steps to create a safe work environment, employers can improve productivity and reduce their liability risk. So, make sure your workplace is safe and secure; it could be good for your bottom line!