Traffic Building With Article Marketing – How Article Marketing Drives Traffic

Direct article marketing traffic is one of my favorite forms of traffic, because I find that the quality of the traffic is much higher. Now, by direct article marketing traffic I mean article marketing traffic that comes to your web site after reading one of your articles that you have posted somewhere online.

One of the things I think that makes article marketing traffic of so much higher quality is that the visitors who make it to your web site after reading your article already have a feel for your style and what you offer. When someone comes to you from a classified ad, the only thing that they have to go by in determining if they want to go to your site, is your headline. Many times they get to your site and realize that you do not have what they are looking for, or you cannot meet their needs. So they leave your website without purchasing anything, or opting in to any of your subscriber lists.

With article marketing, the visitor has already has a peak at your quality and your style, and has perhaps even already felt like you can help them solve their problem. The article-generated visitor has been, in some sense, presold, on doing business with you.

Basically the way that you generate direct article marketing traffic is by writing articles related to the topic of your website, and especially on topics that people who normally purchase from you would be interested in, put a link to your web site in the article, and have the articles posted online. The easiest way to get your articles posted online is to submit them to the various online article directories, which make the articles available both on their own web sites and to other web publishers.

The Two Sides to Real Estate Marketing

Every few years a real estate boom hits and new agents enter the field by the dozens – all excited about the big money to be made just by “being there.”

Then the boom ends and those agents are faced with reality: If you want to make a living in real estate you not only have to work hard at all details of listing, showing, and closing sales – you have to work hard at marketing. If you don’t, customers and clients will be scarce.

Before you have listings to sell, you must market yourself to homeowners. And with about one million Realtors working in the United States, you have to think of a way to make yourself stand out from the crowd. Placing the same tired “here I am” ads that everyone uses is more effective than nothing, but barely.

So – first you need to look at your own business and see what you do that’s better than your competition. It could be specialized knowledge in a certain niche, it could be extra service, it could even be a fanatic dedication to returning calls promptly. But it has to be something. If you choose a niche, be sure it is a certain kind of property, and not a certain kind of person.

Never suggest discrimination.
Then you need to seek out ways to get your message to the people. I recommend choosing a “farm area” and using direct mail. Just be very careful to write a professional, “you-directed” letter. Tell them how you’ll help solve their problems; don’t ask them to solve yours.

Of course you need to hand out business cards at every opportunity – even if you have to create the opportunities. Talk to people and be willing to give free advice when asked. Make friends with EVERYONE. You never know when that boy who carries your groceries out will go home and tell his Mom that he’s met the best Realtor in town. Be creative, keep your eyes open, and market at every opportunity.

Marketing to buyers is more difficult, because you don’t know who they will be. The good news is, NAR did a study and reported that over 77% of home buyers search first on the internet. That gives you the opportunity to market yourself and your listings at the same time. Just be sure to create a strong presence, because a listing on page 44 of a search won’t do you much good.

Marketing your listings is another two-part process. First you have to determine the words to use, and then decide where to put them.

Where to put them is the easy part. The internet is the obvious first choice, but you also have the MLS, a local Homes magazine, perhaps the newspaper, and direct mail to clients who might be interested. E-mail also offers a good opportunity to reach a large number of people at no cost.

The words are a little more tricky. Writing an ad that sounds just like every other ad will get you past the gatekeepers at MLS who insist on some ad copy, but it won’t bring you buyers excited to see your listing.

The creativity went out of house ads when the ADA and Fair Housing laws told us that we couldn’t use any words or phrases that might be considered discriminatory. Therefore we could no longer say “You can walk to the mall,” or “You can hear the leaves rustle in the trees.”

When ads were financially restricted to just a few words it became impossible to write good descriptions. But now, the internet allows unlimited words, so there’s no excuse for boring ad copy. Your real estate marketing can once again be creative, descriptive, and exciting. Your flyers also allow space for your creative efforts – so use it!

Stay away from mere features and bring back benefits. I don’t think anyone has outlawed the word “enjoy” yet, so you can tell buyers that they’ll enjoy the breeze, or the view from the deck, or the flickering fire in that massive rock fireplace. In other words, you can tell them there’s a view, you just can’t suggest that they can see it.

My first broker, way back in the Stone Age, said: “Put the reader in the house.” That advice is as true today as it was then. Make them “feel” how fantastic it will be when they live in that house.

In return, you’ll get faster closings, happier sellers, a better and better reputation, and… more money in your pocket.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

Trade Shows As A Marketing Tool

I’ve tried almost all the ways to market a business offline and I just got totally exhausted trying to make each and every technique work. Nowadays however my business is doing better, and I only use a handful of marketing techniques to promote my business. But if you’re not really in a dire situation, but you’re looking to make big money soon, then your best bet will be at a trade show.

With a trade show, you can invite guests from all over to sample your newest products and services. I used to work for this major corporations and I worked in the IT department of the company. We played a critical role in making the trade show a success because everything was done via laptop.

I was told that the trade show the year before ours, the IT department did absolutely very little to help with the trade show. This infuriated some staff members, and wanted them all gone. This is how I got hired. But anyway, enough about me. You can definitely make some money with a trade show.

Just make sure you’re not doing it yourself. You will need a team of crew members to bring the campaign to life. There are all kinds of members that you will need if you want to make your business a success, if there is something that isn’t going according to plan, seek out the person responsible and ask them to fix the problem immediately.

With a show, just think of how much new customers and clients you can gain. It doesn’t matter what industry you’re in, you can do a trade show once a year. This is similar to the marketing technique of having a seminar every year. People come in from all over the world to hear money making advice, and the value that they get from these seminars are unbelievable.

You can make your trade show memorable in the same way also. Don’t only promote your products and services there. Make it a point to get food prepared for guests so that they don’t grow hungry and leave. This is something that is very important.

If you wish to do trade shows, simply follow the tips in this article. At the end of the show, hand out your business card to everyone who attended, and make sure your card is designed to generate a response. On the back of your card include testimonials from people who have used your services, and were delighted with doing business with you.

This is just one way to market your business. And depending on how large your company is, you can definitely put on a show that can be a success, so keep that in mind. Make sure all of your employees know what they need to be doing to make the venue a success. You may even want to equipped them with walkie-talkies just to ensure that they’re in the right place at the right time.

Good luck with using trade shows to make more money in your business.