Are You Talking to Your Family and Friends About Your Direct Sales Business?

If you are looking to your family and friends to make the sales to build your business, you just might be looking in the wrong place.

I know I’m always saddened when I read training materials that suggest making a list of everyone you know and then trying to get them to both make a purchase and also join your team. In fact some training materials tell you that if this feels uncomfortable to you then direct sales might not be right for you.

There is a reason that you get a funny feeling in the pit of your stomach when you think about having to contact your long last relatives and friends you’ve not seen since the last big gathering. It feels funny, because it’s not the way to build a business.

My sister in law cuts hair. When she cuts my hair or my kids’ hair, she doesn’t charge us. Her business is not built off making money from those in her family. I have another friend who specializes in the graphic design field. When she helped me with a banner, she did not expect payment. Her business is built off of customers she has found through her marketing efforts. One more friend owns a restaurant. When his family comes to eat, they are not given a bill. They come and eat for free. So, why in direct sales are distributors told to build their businesses off of family and friends?

Before I continue, I want to be very clear that letting family and friends know you are in business is fine. It’s very different to make a statement, versus making a sales pitch.

Think very long term. Even if you knew 100 people and 50% of them ordered products from you 3 times per year, you are looking at only 13 orders per month. This is great, but it’s not a full time business. Again, you can not rely on your family and friends to build your business.

Over the years I personally have lost two friendships due to poor training from a well meaning upline leader. In both cases the upline leaders convinced my friends that if I were a true friend I would support them and that support meant joining their team. While not all prospecting efforts end relationships, it certainly can damage them. Remember that funny feeling in your stomach? You know that a potentially damaged relationship might be the result of approaching family and friends.

Instead of relying on family and friends to help you build your business, develop a marketing plan. Your marketing plan can be very simple, but it will be a plan of how you hope to find both customers and those who wish to build a business with you. Of course let your family and friends know you are in business, but market according to the plan you have created. Don’t harm relationships by approaching family and friends.

Active and Passive Mortgage Realtor Marketing Compared

In the world of real estate, brokers are all as good as the strategies they use. When competition is high, there is all the more a need for one to use the best proven techniques while vying for sales. Although the market itself may experience some instability, it will continue to exist and everything will be in the hands of those who play a vital role in it. Brokers are, of course, a significant portion of this whole dynamo that makes the industry survive. When they compete against each other, they need to think of ways to get ahead of the rat race. And getting ahead means using the marketing techniques that can make all the difference.

In terms of mortgage marketing, a broker can only be two things – active or passive. There is, of course, a great disparity between what each of these two can do individually and as one. Passive marketing is advertising one’s services through a generalized scheme and, as such, excludes direct pursuance of potential clients. An example is an ad in the paper or a website. On the other hand, active or direct marketing involves smart prospecting, whether the campaign is to be launched online or off. Active marketing can mean using call capture systems and specially designed software and email marketing, among other realtor tools. This kind of marketing tends to be more beneficial on its own because a realtor’s efforts are targeted and, thus, have greater chances of success than any passive approach. When the campaign is launched online, active marketing can mean search engine optimization whose aim is to bring targeted traffic to the realtor’s website.

Although active marketing can stand on its own, it can’t be more effective when combined with passive marketing. Direct marketing can be the final push for people to positively respond to the subliminal credibility-building effects of passive marketing. Consistent visibility in the market creates for the advertiser a subconscious level of awareness of the realtor’s credibility among potential clients. When direct marketing techniques are employed, there is a greater chance of potential buyers to actively seek out this realtor.

A disadvantage of passive marketing is its huge cost which is just another reason why more real estate sellers have been proactive in pursuing probable clients. Although the one-time reach of a newspaper ad can cover more than what a simple targeted email campaign can, statistics will prove that an email campaign that thrives on smart prospecting is still the best way to get the best out of mortgage realtor marketing.

Trade Shows As A Marketing Tool

I’ve tried almost all the ways to market a business offline and I just got totally exhausted trying to make each and every technique work. Nowadays however my business is doing better, and I only use a handful of marketing techniques to promote my business. But if you’re not really in a dire situation, but you’re looking to make big money soon, then your best bet will be at a trade show.

With a trade show, you can invite guests from all over to sample your newest products and services. I used to work for this major corporations and I worked in the IT department of the company. We played a critical role in making the trade show a success because everything was done via laptop.

I was told that the trade show the year before ours, the IT department did absolutely very little to help with the trade show. This infuriated some staff members, and wanted them all gone. This is how I got hired. But anyway, enough about me. You can definitely make some money with a trade show.

Just make sure you’re not doing it yourself. You will need a team of crew members to bring the campaign to life. There are all kinds of members that you will need if you want to make your business a success, if there is something that isn’t going according to plan, seek out the person responsible and ask them to fix the problem immediately.

With a show, just think of how much new customers and clients you can gain. It doesn’t matter what industry you’re in, you can do a trade show once a year. This is similar to the marketing technique of having a seminar every year. People come in from all over the world to hear money making advice, and the value that they get from these seminars are unbelievable.

You can make your trade show memorable in the same way also. Don’t only promote your products and services there. Make it a point to get food prepared for guests so that they don’t grow hungry and leave. This is something that is very important.

If you wish to do trade shows, simply follow the tips in this article. At the end of the show, hand out your business card to everyone who attended, and make sure your card is designed to generate a response. On the back of your card include testimonials from people who have used your services, and were delighted with doing business with you.

This is just one way to market your business. And depending on how large your company is, you can definitely put on a show that can be a success, so keep that in mind. Make sure all of your employees know what they need to be doing to make the venue a success. You may even want to equipped them with walkie-talkies just to ensure that they’re in the right place at the right time.

Good luck with using trade shows to make more money in your business.