Network Marketing – Is Duplication A Fantasy Or Reality?

One of the central tenants in the promotional material about network marketing, is the power of duplication. The story goes that you’ll refer 3 people, who’ll each refer 3 people, and so on…

This is truly the power of leverage, but the problem is that most people who sign up for programs have little to no experience either online or offline in building a business and networking it. They don’t know enough to provide valuable information that acts as a relationship builder, and most often, they don’t have the skills to set up an autoresponder account or a website.

Most network marketing programs have information on how to generate leads, but if someone doesn’t have the skill-set to write a good autoresponder series, they’re left to rely on the one the company has provided. Unfortunately, this is often a series of sales messages, that provide little of real value to someone starting out. The leads you load up to this autoresponder series are simply sent a series of letters telling them why they should
‘buy-buy-buy’. And most people have a sense that they actually need to know a little more about how things work on the internet to make their prospective business successful So, the sign-up rate is not going to be particularly high.

Of the people who do sign up from those emails, how many of them are now going to be equipped to make the program work? After all, if they don’t start making money in a few months, they will drop out of the program. And the principle of leverage won’t start to work if people aren’t being guided or taught to take effective action. It’s easy to take action, even easier to spend money on poor quality advertising. But that won’t build a business.

A system needs to be in place to develop people into leaders – to take them from newbie to expert in the shortest time possible. And it’s a system that needs to take into account the fundamental principles of direct sales. The internet is simply a different form of direct sales, and it’s a well known fact that most people won’t buy from you until they’ve seen your tips, or other valuable information, seven or more times.

Having an autoresponder system, set up with newsletter style emails that regularly keep in touch with your prospects, is vital for success. It provides several benefits. The first is that over time, as people begin to see that you are offering something of real value in helping them get started with an online business, more sign-ups into your preferred program will naturally follow. What is more, these sign ups will have been effectively trained in some of the fundamental principles and methods that lead to success on the internet.

There are a number of ways to get content for the series. If you’re just starting out yourself, your upline may be able to help you collaborate on a series of letters. Or, you could invest in some good quality courses and study them until you have more knowledge yourself. And, you could of course hire a writer with small business/internet marketing/network marketing experience to write the articles for you. These could then be shared with your downline to get them started.

As well as an autoresponder system, you’ll need a direct sales page that ethically persuades people to sign up to your autoresponder series. There are several options for creating that sales letter. You could study other successful sales letters and adapt them to your needs. Or, hire someone to write it for you. Although this can be expensive, it’s a one time investment that you can share with your downline, by providing them access to your sales copy.

The principle of duplication requires going ‘above and beyond’ the sales material the company has given each member. By investing either time, or money, or both, in acquiring quality prospecting material, this can then be shared with your downline to create a truly duplicatable system. Perhaps all won’t follow it, but it will give potential leaders a chance to really shine.

The Two Sides to Real Estate Marketing

Every few years a real estate boom hits and new agents enter the field by the dozens – all excited about the big money to be made just by “being there.”

Then the boom ends and those agents are faced with reality: If you want to make a living in real estate you not only have to work hard at all details of listing, showing, and closing sales – you have to work hard at marketing. If you don’t, customers and clients will be scarce.

Before you have listings to sell, you must market yourself to homeowners. And with about one million Realtors working in the United States, you have to think of a way to make yourself stand out from the crowd. Placing the same tired “here I am” ads that everyone uses is more effective than nothing, but barely.

So – first you need to look at your own business and see what you do that’s better than your competition. It could be specialized knowledge in a certain niche, it could be extra service, it could even be a fanatic dedication to returning calls promptly. But it has to be something. If you choose a niche, be sure it is a certain kind of property, and not a certain kind of person.

Never suggest discrimination.
Then you need to seek out ways to get your message to the people. I recommend choosing a “farm area” and using direct mail. Just be very careful to write a professional, “you-directed” letter. Tell them how you’ll help solve their problems; don’t ask them to solve yours.

Of course you need to hand out business cards at every opportunity – even if you have to create the opportunities. Talk to people and be willing to give free advice when asked. Make friends with EVERYONE. You never know when that boy who carries your groceries out will go home and tell his Mom that he’s met the best Realtor in town. Be creative, keep your eyes open, and market at every opportunity.

Marketing to buyers is more difficult, because you don’t know who they will be. The good news is, NAR did a study and reported that over 77% of home buyers search first on the internet. That gives you the opportunity to market yourself and your listings at the same time. Just be sure to create a strong presence, because a listing on page 44 of a search won’t do you much good.

Marketing your listings is another two-part process. First you have to determine the words to use, and then decide where to put them.

Where to put them is the easy part. The internet is the obvious first choice, but you also have the MLS, a local Homes magazine, perhaps the newspaper, and direct mail to clients who might be interested. E-mail also offers a good opportunity to reach a large number of people at no cost.

The words are a little more tricky. Writing an ad that sounds just like every other ad will get you past the gatekeepers at MLS who insist on some ad copy, but it won’t bring you buyers excited to see your listing.

The creativity went out of house ads when the ADA and Fair Housing laws told us that we couldn’t use any words or phrases that might be considered discriminatory. Therefore we could no longer say “You can walk to the mall,” or “You can hear the leaves rustle in the trees.”

When ads were financially restricted to just a few words it became impossible to write good descriptions. But now, the internet allows unlimited words, so there’s no excuse for boring ad copy. Your real estate marketing can once again be creative, descriptive, and exciting. Your flyers also allow space for your creative efforts – so use it!

Stay away from mere features and bring back benefits. I don’t think anyone has outlawed the word “enjoy” yet, so you can tell buyers that they’ll enjoy the breeze, or the view from the deck, or the flickering fire in that massive rock fireplace. In other words, you can tell them there’s a view, you just can’t suggest that they can see it.

My first broker, way back in the Stone Age, said: “Put the reader in the house.” That advice is as true today as it was then. Make them “feel” how fantastic it will be when they live in that house.

In return, you’ll get faster closings, happier sellers, a better and better reputation, and… more money in your pocket.

Marte Cliff is a Freelance Copywriter and former real estate broker who specializes in writing for real estate and related industries.

Direct Marketing Examples, a Polite Way to Use Direct Marketing

What are some direct marketing examples? Sending e-mail off lists, cold calling, or inviting everyone you know to a party to promote a product would be direct marketing examples. Direct marketing is an approach to marketing that is at times controversial. What is direct marketing? Simply put, it is presenting a product directly to the consumer. The reason that this is not the favorite approach to presenting products is because it can often include lists of names being sold and the consumer getting mail that they do not want. No one wants hordes of junk mail, or e-mail, offering products that they are not interested in. But, there is a polite way to execute a direct marketing approach. Lets talk about one example.

Offer People Free Products. People want to know that what your offering is worth their time and money. If you offer them something of value for free they will get a good look at you and your product without feeling like you are trapping them into a quick sale which would equal a quick loss of their money.

What kinds of free products? It depends what your business is and what you are trying to sell. Good things to offer free when internet marketing are e-books or reports with tips on whatever subject you are an expert on. If you have a shop, do a giveaway of something small. The number one thing to do when giving away a free product is to make sure you are giving away something of worth. When You do this, they will trust you and come back to see what else you have to offer. Which bring us to the next point. 

What do you get in return for offering them this free product? In order for them to get your free product they have to give you their name and e-mail. This works especially well when direct marketing online.You now have their e-mail address and they have tried your free product . You can continue to offer them more products and they will come back because you gave them something of value for free! Now you are direct marketing.

Now what you have done is created a list of people who like you, your products, and will open your e-mails. You are no longer a direct marketer who is marketing to a cold market, but you are creating a warm market for yourself, online.